Bringing new life into a co-operative brand
We positioned and rebranded Fair Trader as an authoritative co-operative, which puts people at the heart of what they do.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_fair_trader2-1400x740.jpg)
We wanted to ensure the packaging reflected the concept of the shop and brand.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_fair_trader3_new-1400x740.jpg)
The simple, consistent design and the recycled packaging approach are true to the brand and ensure the credibility of a fair trade philosophy.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_fair_trader5-1400x740.jpg)
We created a visual identity for the brand that ties a number of varied products together, all of which follow the Fair Trader’s ethical business practices.
+24.6% Increase in turnover
+72% Increase in investor numbers
+5.0% Gross margin increase
The Fair Traders Co-operative has now improved its profitability and is outperforming the market.
WPA Pinfold’s rebrand has zoned in on our key values. Thanks to their work, the Fair Trader is now a successful growing business with design-led, high-quality products and a business model to take us into the future.