Re-aligning a global fitness brand
Body Sculpture is a global fitness brand with a 50-year pedigree. Our Taiwanese client briefed us to re-align the brand with today’s retail environment.
The design of the packaging had to work across a vast range of products and packaging types.
The fitness range is mainly sold through multiples so it was important that the front of packs sold the products by clearly demonstrating their use.
This has been an exciting strategic brand project for WPA Pinfold and perfectly fits our strategy for global growth (we already work for Hitachi in Japan and Lifeplus in the USA). It is great to have clients who have been good friends come back to us for more, even after a space of several years.
Director of Strategy and Planning