Repositioning a green fitness brand
Our brief was to position Ecowellness as a leading eco-friendly brand that complements today’s home lifestyle.
We worked closely with the client’s in-house product designers to harmonise the brand look and feel, creating a clean, fresh and stylish range of products that harmonise with the contemporary home environment.
The packaging is designed to highlight the functionality of the products and to create a sense of accessibility for the home user.
We created the clean and fresh look, environmental messaging, ‘Live Better’ tagline and special photographic effects to deliver a totally unique positioning in the market.
This has been an exciting strategic brand project for WPA Pinfold and perfectly fits our strategy for global growth (we already work for Hitachi in Japan and Lifeplus in the USA). It is great to have clients who have been good friends come back to us for more, even after a space of several years.
Director of Strategy and Planning