WPA Pinfold

Our Work A new brand proposition for world leader in orthopaedic supports

As one of the world’s leading providers of orthopaedic supports, Elife has built its reputation on innovative product solutions.

Our task was to create a brand with universal appeal, that engaged its audiences across a range of categories.

The application to a three tier packaging range (medical, sports orthopaedics, and prosthetics) demonstrates the brand’s ability to work across markets, both consumer and medical

Through strategic branding, we created an easily recognisable, all-inclusive brand that instils confidence and trust.

Thanks to everyone at WPA Pinfold for all their efforts in rebranding Elife. We have had great success with our new logo and image and everybody has made positive comments about the design.
CEO, Elife