We created a unique, distinctive and ownable brand mark that leaves the consumer with no doubt about the provenance of the beer, nor the proud and confident new direction for the brewery. The re-brand has been crafted to ensure it has stand out impact and real quality cues –on bar, on shelf and online.

The brand rollout supports the values that have made the hallowed city of Oxford famous, with the beer names inspired by the fables and historic cues from the city and its University.

The rebrand has delivered a significant increase in sales and the beers have been repositioned for the high-end market to add value and support pricing.

The prestigious DBA awards are some of the most celebrated branding awards of the year, showcasing successful brand development and rebranding work.

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