A balanced approach to corporate wellness
Eqwell is a digital start-up in the US, offering a holistic employee wellness platform with a truly personalised approach to wellbeing. We have created branding and positioning around this innovative venture.
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We created an identity that communicates the brand attributes of: holistic/balance, continuous self improvement, customised/ personalised, intelligent, empowering, connecting and community.
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The name ‘equal’, reflects true balance; ‘EQ’ stands for emotional/ intelligence and ‘well’, the services’ purpose. The strap-line ‘All things being Eqwell’ signifies there’s no ‘one size fits all’ wellness program.
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The five pillars were the focus of social media posts. The notion that ‘Wellness’ is achieved from having the right balance in all of these key areas.
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We also created a set of guidelines to support the new brand rollout.
The new brand has been central to our new business approaches, everyone we have spoken to has complemented it immensely