As part of a wider brand repositioning, we have evolved Fish4Dogs’ treat range. New packaging has been introduced in the shape of resealable and shelf-friendly dog packs, with product windows that allow visibility of the treat.
The treats have been separated out into four categories, highlighting their benefits and use. Colour plays a key role in navigating the range, including the flavour differentiation.
The range adopts the brand language of the complete food packaging whilst clearly communicating the benefits of each sub-range.
WPA Pinfold expertly helped isolate the ‘core brand insights’ and built these into development strategy and brand hierarchy. They have become the ‘external’ brand partner and strive for excellence on our behalf.