Brennan’s Brewery
Repositioning as a real contender in the fast growing stout category
Challenge
Stout is currently the best loved beer style in the UK – with sales up 35% year on year. In the fast moving brewing sector, where consumers are gravitating back to more traditional beer styles, stout is in the ascendancy, with Guinness leading the charge as the UK’s favourite beer. The Brennan’s brand was not fit for market, loosing traction, and not winning new sales in this fast growing category.
Insight
Brennan’s comes from the heart of County Wexford and is a true Irish stout with a strong family brewing lineage stretching back over a century. However, the brand was neither fit for the current, discerning beer market nor did it support the premium positioning that stouts are now commanding.
Solution
We applied our deep market knowledge and extensive brand expertise to create a visually intelligent strategic solution that repositioned Brennan’s for growth as a real alternative to the mainstream stouts. Developed around the big thought ‘For the love of (Brennan’s) Irish Stout’. Putting the Irish equity, authenticity, and provenance into Brennan’s. Capitalising on this value added beer category.
Launched Successfully launched at the North’s leading hospitality trade event, Northern Restaurant & Bar 2025 in Manchester.
Brennan's Brewery "Our trade customers love our beer, however they felt our branding was not connecting with today's consumers. Since launch orders have been pouring in"
National Partnership Partnerships with renowned national breweries in England secured to promote Brennan’s Irish Stout to bigger markets.
