Our overarching brand thought was – ‘Generating a greener Ireland’, playing on the concept of generation: generation of renewable energy and the generation, of positive benefits of the project for local jobs, careers, and a cleaner, greener environment.

As part of a wider communications strategy, we created a distinctive visual language and tone of voice, to effectively engage residents and stakeholders and to differentiate from other offshore wind schemes that are also bidding in Ireland.

Creating a digital first approach to communications from virtual community engagement events, website communications and digital e-books for stakeholder engagement.