Defining a positioning for a global gas facility
We refreshed the visual identity for Grain LNG, the UK’s leading gateway connecting global LNG to the European energy market. New entrants to the LNG market meant that Grain LNG needed to clearly articulate its differentiators around flexibility and capacity in order to grow and secure new contracts.
A key objective was to position Grain LNG as the leader in providing flexible, secure, storage and regasification capability, acting as the trusted partner to connect LNG suppliers to the UK gas market.
We developed a graphic system with a gaseous appearance which gives a sense of flux and movement. It uses tones of blue and green, having strong associations with both gas and the green transition. Gradients feature in the brand logo and the supporting visual language. They create a rich and varied palette which brings variety and modernity.
Imagery and graphics were developed to reinforce the key qualities which define the brand; flexibility, security, trust, scale and safety.
The visual identity was comprehensively applied across all key communications both on and offline.
They brought with them a deep understanding of the sector we operate in and a creative flair that immediately resonated with what we were trying to achieve.
National Grid Grain LNG