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Branding a national employment opportunity scheme
EmployAbility – Let’s work together is an employee-led supported internship scheme for young people aged 17-22 with Special Educational Needs and Disabilities (S.E.N.D).
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We used our strategic approach to design to help create a unique and own-able brand identity, enabling National Grid to support young adults in this way.
This included designing a bold, clear and simply identity, blending two brand styles together to create a distinctive look and feel to the materials.
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The EmployAbility scheme has been rolled out to other company sites and has won the prestigious National Grid Chairman’s Award. National Grid has also been publicly commended for their forward-thinking approach.
80% In its first year, 80% of the interns achieved paid employment or entered into full-time education.
£13bn Only 48% of disabled people are in employment, compared to 78% of non-disabled people. 92% of consumers felt more favourable towards companies that hire individuals with disabilities. It is estimated that improving the employment rate of persons with disabilities would boost the UK economy by £13 billion.
2015 In 2015, National Grid hosted conferences for businesses inspired by the presentations at the Target Job Awards and who are interested in setting up similar programmes to EmployAbility.