Triple Gold for Internal Brand Marketing
Our very first entry into Employer Brand Management Award fetches us 3 GOLD Awards for our work!
/ Best employer brand from the utilities sector
/ Best communication of the employer brand to the internal audience
/ Best alignment of the employer value proposition with corporate brand values
At our very first entry into the Employer Brand Management Awards, we are thrilled to announce that we have won not just one, but three GOLD Awards for our work with HomeServe on their Employer Value Proposition and internal branding.
Our work for HomeServe saw the development of the ‘Peoples Promise’ – a set of values that underpin what employees can expect when working for HomeServe, and what is also expected of them. The employee-oriented approach of ‘taking care of our people’ proved to be a real success, increasing employee engagement from 56% to 84%. The Peoples Promise has been well received by many awarding bodies, including the Design Effectiveness Awards, commemorating the work not just for its creative element but, for its success in driving employee engagement.
The awards programme exists as the true benchmark of the employer brand management process. Metrics such as retention and cost per hire go far, but, until now, there has not been an awards programme that compares and contrasts the different aspects of successful employer branding. Nothing that fully rewards excellence and celebrates the campaigns and the organisations that excel in this field.